Tax & Accounting Blog

NEWS, TRENDS AND RESOURCES FOR
TAX AND ACCOUNTING PROFESSIONALS

Do clients know what makes your accounting firm unique?

Do clients know what makes your accounting firm unique?

What if you could attract the right kind of clients – and keep them coming back? Find out how by following these 10 simple steps to creating your firm’s unique selling point. A common mistake many small- to medium-sized firms make is trying to be all things to all people. By doing so, they promote […] … Read More

How social media can help you win accounting clients

How social media can help you win accounting clients

There’s no question that social media is a great networking and recruitment tool. But how can busy accountants use it to market their firm and win clients? Only a third of Australian businesses have adopted a social media presence, but Sensis recently reported that 79% of Australians now use social media. That means many business opportunities […] … Read More

Five ways to grow your tax and accounting practice

Five ways to grow your tax and accounting practice

Winning new clients and growing a practice isn’t easy – it requires significant strategic thought. It’s important to tackle business growth from a number of different angles, focusing on internal and external opportunities. Follow these five key steps to create a multi-pronged growth strategy that will take your practice to the next level. 1.    Recognise […] … Read More

10 ways to provide exceptional customer service for your accounting clients

10 ways to provide exceptional customer service for your accounting clients

In the process of building a tax or accounting practice, it can be easy to lose sight of the customers who help you grow. Here are 10 ways to attract new customers and keep your existing ones happy. 1. Create a service charter This should lay out both big-picture goals (e.g. “We aim to maximise […] … Read More

4 ways to build your accounting firm’s brand

4 ways to build your accounting firm’s brand

When you’re running a busy accounting firm, non-billable activities often take a back seat. But if you’re looking to grow your firm, enhance your reputation and stand out from your competition, you need to spend some time building your brand. Here are four ways to help position your practice as the accounting firm of choice. […] … Read More